Google, one of the world’s largest search engines, is feeling the heat from the competition that comes with the implementation of artificial intelligence (AI) technology in the search engine market.
Companies such as Microsoft are improving their search engines with AI, which could replace Google’s search engine on devices like Samsung and Apple.
In response to this challenge, Google has developed an all-new search engine with AI features to keep its market position as a leader in the search engine industry.
This project, called Magi, would offer users a more personalized experience than the current search engine, anticipating their needs more efficiently.
The new features are being designed and tested by a team of designers, engineers, and executives working in sprint rooms.
These improvements will add to Google’s current search engine, which billions of people use every day for everything from finding restaurants and directions to understanding medical diagnoses.
Changes to the search engine will have a significant impact on the lives of ordinary people.
Google has been worried about A.I.-powered competitors since OpenAI demonstrated a chatbot called ChatGPT in November 2022. In response, Google has created a task force in its search division to build A.I. products to modernize its search engine.
This task force is driven by Google’s desire to maintain its search engine’s top position in the market, worth $162 billion last year.
Samsung is considering replacing Google with Microsoft’s Bing as the default search engine on its devices.
The estimated $3 billion in annual revenue from the Samsung contract is at stake, with another $20 billion tied to a similar Apple contract up for renewal this year.
Google’s employees were surprised by this news and reacted with emojis and surprise, highlighting the seriousness of the situation.
In conclusion, Google is sprinting to protect its core business and maintain its position in the market. Google’s new Magi search engine, with AI features, aims to keep its customers loyal while anticipating their needs more effectively.
This move will keep Google relevant in the search engine industry, especially as AI technology continues to evolve.
As the market changes, Google will continue to improve and upgrade its search engine to meet customer expectations and stay ahead of its competition.
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